The Stollery Children’s Hospital Foundation is all about healing kids and keeping families together. So, in 2025, the Snowflake Gala—an annual fundraising event for the Stollery Children’s Hospital Foundation—was reimagined as a Family Game Night. The event was brought to life with game-themed touch points and design throughout the entire space, helping to promote a fun and inviting atmosphere for donors in attendance to open up their wallets.

Custom illustrations were created to transform Stollery elements and popular game pieces into a cohesive identity system that could be applied across various assets. Inspiration was drawn from traditional game box illustration style, a nostalgic nod with a modern twist.

The event raised $1.1 million—a 13.4% increase from the previous year.